The Trader Group magazine portfolio consists of five industry specific market leading publications.

Collectively, our magazines reach 13% (227,000) of all males aged 10+ in New Zealand. Our content is predominately advertising and is specifically aimed at serious buyers and sellers in the market.

Trader magazine readers are all in the market to buy or are gathering information about their next purchase. They have good incomes and are looking to spend right now. The magazines attract both practical and aspirational buyers. Recent NFO research shows that readers trust Trader magazines. Good buying and selling content, respected practical editorial within a trusted good presentation environment.