Some interesting statistics for Motorcycle Trader & News:
63% are looking to upgrade or purchase a replacement bike in the next two years
90% of readers say the advertisements in Motorcycle Trader influences their purchasing decisions
53% of readers main reason for buying Motorcycle Trader is to look at bikes for sale
55% keep the magazine for future reference
41% brought something they first saw advertised in Motorcycle Trader
75% of readers visit www.motorcycletrader.co.nz
Source: Readership Survey, 2010