Some interesting statistics for Motorcycle Trader & News:

• 63% are looking to upgrade or purchase a replacement bike in the next two years

• 90% of readers say the advertisements in Motorcycle Trader influences their purchasing decisions

• 53% of readers main reason for buying Motorcycle Trader is to look at bikes for sale

• 55% keep the magazine for future reference

• 41% brought something they first saw advertised in Motorcycle Trader

• 75% of readers visit www.motorcycletrader.co.nz

Source: Readership Survey, 2010