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When it comes to the best priced and biggest range of farm machinery around the country, Farm Trader readers know that this publication will provide them all the information they need to know before making their purchasing decisions.

Farm Trader readers come from farming backgrounds, where incomes are based on the decisions they make and the correct information they are given. They look to Farm Trader to help with these decisions and to keep them informed with what's going on in the rural and farming industries today.
 
Farm machinery is an important aspect of readers' lives and time is of the essence. This is why they need a publication that will direct them to where they need to go with the least amount of fuss and the greatest amount of valuable information.

Readership 75,000*
Frequency Monthly
Gender Split (male:female) 73:27

*Nielsen National Readership Survey (Apr '09 - Mar '10) 

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