Farm Trader is New Zealand’s premier farm machinery and equipment magazine reaching 70,000 people each month - farm owners, farm managers and contractors responsible for making purchasing decisions. Through a comprehensive range of product and service reviews, it provides readers with information to assist with their equipment purchasing decisions.

Tractor/farm machinery reviews serve the purpose of offering the reader guidance in making a purchasing decision for their farm. The classifieds section in the back of the magazine complements the editorial by offering reliable market price comparisons and direction in the next step of the purchasing process.

Farmtrader.co.nz complements the print product by expanding on the buying and selling experience, taking it to a more interactive level.

Advice for the farm owner/manager helps the reader, who may have already bought their machinery. A solid features plan reinforces the business angle of the title and builds respect in the marketplace. Comprehensive tests are this title’s unique selling feature.

Editorial Highlights

• New machinery and equipment reviews
• Used machinery profiles
• Weather
• News and events
• Product and service reviews
• Regular features
• Horticulture equipment
• Farm machinery