Welcome to Lucky Break – the magazine that will speak to middle New Zealand. For our readers, it will be about their family and community that really matters, we know they will welcome us into their homes every week as a trusted member of their extended family.

Essentially, the key to Lucky Break’s appeal will be its perfect mix of real-life stories, puzzles and prizes. It’s not about celebrities, it’s about the person next door and their incredible triumphs and tragedies – everyday Kiwis will be the stars of Lucky Break.

But also important to its success will be the fact that we will offer so much more - like tried and tested recipes for their family meals and beauty advice you can follow by shopping at a supermarket. Whether it’s medical or legal advice, it will be Lucky Break that our readers turn to. As we will give readers a chance to smile, to cry and to feel good. In a nutshell, Lucky Break will be a dynamic, value-for-money weekly that is breaking new ground in the increasingly popular real-life category. Because everyone deserves a ‘Lucky Break’.