Little Treasures is an award-winning, bi-monthly magazine for New Zealand parents of pre-schoolers. It’s the authority and a credible source of information, advice and shared experiences.

It helps new parents cope with the momentous changes happening in their lives by giving them detailed, hands-on information about issues like child feeding, health, sleep and behaviour.

Even more importantly, it puts them in touch with other parents, working like a huge “coffee group in print”.

Readers are very responsive to the magazine, sending the hundreds of letters and photos that make up a large part of the editorial content of each issue.

The editorial tone of Little Treasures is always warm and supportive. It says to readers: “I know what you’re going through. I understand the tiredness, the confusion, the fulfilment, the joy. I know that right now your whole life is focused on your child.”

It gives them information, but it doesn’t lay down the law. It leaves parents to decide what is best for their child.

And it says over and over again: “You’re doing a great job!”